From Public Play Space Community


anna moro + grazia concilio + ilaria tosoni + talita medina + antonio longo

+ paolo carli + matteo pettinaroli + elena acerbi

Milan, italy, 2019
Purpose Activation.pngActivation
Purpose Interconnection.pngInterconnection
Purpose Collaberating.pngCollaborating
Purpose Raise awareness.pngRaise Awareness
Purpose Educate.pngEducate
Purpose Visualise needs.pngVisualize Needs
Purpose Simulate impact of decisions.pngSimulate Impact of Decisions
Purpose Decision making.pngDecision Making
Purpose Designing.pngDesigning
Co-Creation Co-analysis.pngCo-Analysis
Co-Creation Co-design.pngCo-Design
Co-Creation Co-implementation.pngCo-Implementation
Co-Creation Co-maintenance.pngCo-Maintenance
Co-Creation Co-monitoring.pngCo-Monitoring
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Outcome Decision making.pngDecision Making
Outcome Knowledge.pngKnowledge
Outcome Assesment.pngAssessment
Outcome Design.pngDesign
Outcome Inclusion.pngInclusion
Outcome Awareness.pngAwareness
Outcome Partnership.pngPartnership
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Mechanics Alternitive reality.pngAlternative Reality
Mechanics Role play.pngRole Play
Mechanics Rule based play.pngRule Based Play
Mechanics Location based.pngLocation Based
Mechanics Simulations.pngSimulations
Mechanics Mapping.pngMapping
Mechanics Geolocation.pngGeolocation
Mechanics Hypothesis.pngHypothesis
Mechanics Metagame.pngMetagame
Technology & Tools Analoge Tangibles.pngAnaloge Tangibles
Technology & Tools AR VR.pngAR / VR
Technology & Tools Audio Visual.pngAudio Visual
Technology & Tools Data AI.pngData AI
Technology & Tools Data Collection Visualization.pngData Collection/Visualization
Technology & Tools Digital Interface.pngDigital Interface
Technology & Tools Mobile.pngMobile
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Aesthetics Sensation.pngSensation
Aesthetics Imagination.pngImagination
Aesthetics Assemblage.pngAssemblage
Aesthetics Pysical activity construction.pngPhysical Activity / Construction
Aesthetics Realism.pngRealism
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Scale Metropolitan.png Metropolitan
Scale City.png City
Scale District.png District
Scale Neighbourhood.png Neighbourhood
Scale Street.png Street
Scale Undefined.png Undefined
Empty.png Empty.png Empty.png
Audience Community.png Community
Audience Planning expert.png Planning Expert
Audience Stakeholders.png Audience Stakeholders
Audience Policy Makers.png Policy Makers
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Scope Individual.png Individual
Scope Small group.png Metropolitan
Scope Larger group.png Small Group
Scope Crowd.png Crowd
Scope Pre-defined.png Pre-Defined
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PLAYTIME deals with the regeneration of public space in contexts characterized by a severe lack of services, scarce attention towards collective space, social fragility and economic disadvantage. Such places are marked by the typical conditions of urban peripheries as well as certain neglected historic centers in Italy.

PLAYTIME outlines some guidelines for the regeneration of those places to promote the rooting of the transformation and appropriation of new uses by users.

PLAYTIME promotes innovative planning and design of urban public space, of the ways it is conceived and implemented.The guiding principle for design strategy is the creation of the conditions for returning life to these areas. βíος (from the Greek) is understood as a factor and multiplier of vitality that intercepts all project components: materials, forms and use. βíος therefore embeds five characterizing elements: color, light, nature, people and movement. Urban space is transformed through the regenerative force produced by the synergic action of these design elements. Three fundamental design components are identified: experiments, catalyzers and infrastructure, which are recurring devices for action, organized differently and at various scales in every different neighborhood and context.  The PLAYTIME concept is not limited to thinking about design materials. Rather it suggests a strategy, which, because it assumes creative interaction with a context and gradual responsibility for places by users, must be conceived as a process. In this light the construction, implementation and maintenance of a project become foundational steps within the process itself defined by five phases: plug-in, warm-up, catalysis, rooting and release.

PLAYTIME is the result of a research commissioned by IGPDecaux communications firm ( to  the Cities in Action Living Lab (CALL) research group at the Politecnico di Milano’s Department of Architecture and Urban Studies, in order to define positive outcomes of  brand-urbanism investments in fragile urban areas and potential activation of private-public partnership.

The strategy is currently  tested  in northern neighborhoods of Milan and  peripheral area in Varese within other actions-research frameworks.

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