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My Street ABC

From Public Play Space Community


Kjell van ginkel

Purpose Activation.pngActivation
Purpose Interconnection.pngInterconnection
Purpose Collaberating.pngCollaborating
Purpose Raise awareness.pngRaise Awareness
Purpose Educate.pngEducate
Purpose Visualise needs.pngVisualize Needs
Purpose Simulate impact of decisions.pngSimulate Impact of Decisions
Purpose Decision making.pngDecision Making
Purpose Designing.pngDesigning
Co-Creation Co-analysis.pngCo-Analysis
Co-Creation Co-design.pngCo-Design
Co-Creation Co-implementation.pngCo-Implementation
Co-Creation Co-maintenance.pngCo-Maintenance
Co-Creation Co-monitoring.pngCo-Monitoring
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Outcome Decision making.pngDecision Making
Outcome Knowledge.pngKnowledge
Outcome Assesment.pngAssessment
Outcome Design.pngDesign
Outcome Inclusion.pngInclusion
Outcome Awareness.pngAwareness
Outcome Partnership.pngPartnership
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Mechanics Alternitive reality.pngAlternative Reality
Mechanics Role play.pngRole Play
Mechanics Rule based play.pngRule Based Play
Mechanics Location based.pngLocation Based
Mechanics Simulations.pngSimulations
Mechanics Mapping.pngMapping
Mechanics Geolocation.pngGeolocation
Mechanics Hypothesis.pngHypothesis
Mechanics Metagame.pngMetagame
Technology & Tools Analoge Tangibles.pngAnaloge Tangibles
Technology & Tools AR VR.pngAR / VR
Technology & Tools Audio Visual.pngAudio Visual
Technology & Tools Data AI.pngData AI
Technology & Tools Data Collection Visualization.pngData Collection/Visualization
Technology & Tools Digital Interface.pngDigital Interface
Technology & Tools Mobile.pngMobile
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Aesthetics Sensation.pngSensation
Aesthetics Imagination.pngImagination
Aesthetics Assemblage.pngAssemblage
Aesthetics Pysical activity construction.pngPhysical Activity / Construction
Aesthetics Realism.pngRealism
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Scale Metropolitan.png Metropolitan
Scale City.png City
Scale District.png District
Scale Neighbourhood.png Neighbourhood
Scale Street.png Street
Scale Undefined.png Undefined
Empty.png Empty.png Empty.png
Audience Community.png Community
Audience Planning expert.png Planning Expert
Audience Stakeholders.png Audience Stakeholders
Audience Policy Makers.png Policy Makers
Empty.png Empty.png
Empty.png Empty.png Empty.png
Scope Individual.png Individual
Scope Small group.png Small Group
Scope Larger group.png Small Group
Scope Crowd.png Crowd
Scope Pre-defined.png Pre-Defined
Empty.png Empty.png Empty.png

The objective of My Street ABC is to give people a unique typographic perspective on their everyday urban environment by challenging them to find their own Street ABC. This experience transforms the way they perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults.

Back in 2002 when Kjell van Ginkel was studying Graphic Design in the Netherlands he noticed that by looking at the streets in a different way, they were filled with unintended letters. He discovered them hiding in the shapes of street markings, fences and shadows among others. Soon, he started photographing these letters and completed his first street alphabet.

The idea lingered in his mind ever since; in 2011 he made a different, more colorful, alphabet from the streets of Rio de Janeiro and in 2017 he used these letters to make an artistic intervention at the entrance of The School of Education from Unicamp in Brazil. It featured letters spelling out E-S-C-O-L-A (school), referring to his firm belief that the city is also a valuable educational space.

In late 2018 he developed this concept further by publishing a “My Street ABC” book. It features a complete alphabet of letters found on streets from all over the world, and challenges people to find their own. We have found that My Street ABC has the unique power to transform the way people perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults.

The next step was the soft-launch of the My Street ABC app (beta), which is still in development and targeted for an official release in late 2020. Using well-established gamification methods, the app motivates people to work in teams to complete their own local Street ABC’s. Depending on the user’s neighbourhood, city or country, the letters will have their own distinctive look. These letters can be shared, rated, and even located on a map through shared location data, giving us a globe-spanning database of these unique Street ABC’s

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