Corporate growth game

Author:	Nick van apeldoorn
Breda, Netherlands, 2020

Purpose	Activation	Interconnection	Collaborating
	Raise Awareness	Educate	Visualize Needs
	Simulate Impact of Decisions	Decision Making	Designing
Co-Creation	Co-Analysis	Co-Design	Co-Implementation
	Co-Maintenance	Co-Monitoring
Outcome	Decision Making	Knowledge	Assessment
	Design	Inclusion	Awareness
	Partnership

Mechanics	Alternative Reality	Role Play	Rule Based Play
	Location Based	Simulations	Mapping
	Geolocation	Hypothesis	Metagame
Tech&Tools	Analoge Tangibles	AR / VR	Audio Visual
	Data AI	Data Collection/Visualization	Digital Interface
	Mobile
Aesthetics	Sensation	Imagination	Assemblage
	Physical Activity / Construction	Realism

Scale	Metropolitan	City	District
	Neighbourhood	Street	Undefined
Audience	Community	Planning Expert	Audience Stakeholders
	Policy Makers
Scope	Individual	Small Group	Small Group
	Crowd	Pre-Defined

The corporate growth game is a serious board game that aims to stimulate public-private investment in liveability and mobility. The game is based on a real case in Eindhoven, the Netherlands. Eindhoven is home to several major corporations such as: Philips, ASML and Daff.

Companies have significant benefits for a city in terms of: jobs, investment opportunities and welfare of the population but they also generate traffic, pollution and often a decrease in health. Such complex systems that simultaneously benefit and harm a city and its residents are often hard to explain, which generally makes collaboration between private companies and the public sector not live up to its full potential.

The Corporate Growth Game benefits this cause since it grants the opportunity for players to experience this complex system and its impacts rather than to describe it.

The game has two rules:

1, The player who generates the most revenue at the end of round ten wins the game.

2, players can make up new rules if they can explain why it should work like that in the real world.

The game leader is the judge of this; This open mind approach encourages critical and creative thinking and tailor- made solutions for real cases. Every round is five years, in total the four to six players will guide their business over a time span of 50 years. The players of the game are business owners (the bigger, the better), members of a city administration, NGO's or students.

To make the revenue, they can choose to let their business grow in the city centre or build an additional business. Those businesses are built with revenue. The first two rounds focus on mastering those dynamics and players are guided through this process by a game leader. After the game, a discussion round is facilitated by the game leader. In this discussion, the lessons learned from the game are discuses with the players. In the second phase, those lessons are applied to the city. The concept is currently still under development.