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<h2>Author:</h2> | <h2>Author:</h2> | ||
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<h3> | <h3>Kjell van ginkel</h3> | ||
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| colspan="2" | | | colspan="2" | | ||
<h4> | <h4>2020 | ||
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| colspan="2" | | | colspan="2" |https://www.mystreetabc.com/about | ||
|} | |} | ||
{{GAME | {{GAME | ||
| Purpose_Activation = 1 | | Purpose_Activation = 1 | ||
| Purpose_Interconnection = 0 | | Purpose_Interconnection = 0 | ||
| Purpose_Raise_awareness = | | Purpose_Raise_awareness = 1 | ||
| Purpose_Educate = | | Purpose_Educate = 1 | ||
| Purpose_Visualise_needs = 0 | | Purpose_Visualise_needs = 0 | ||
| Purpose_Simulate_impact_of_decisions = 0 | | Purpose_Simulate_impact_of_decisions = 0 | ||
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| Outcome_Awareness = 0 | | Outcome_Awareness = 0 | ||
| Outcome_Partnership = 0 | | Outcome_Partnership = 0 | ||
|Purpose_Collaborating= | |Purpose_Collaborating=1|Outcome_Assessment=0}}{{PLAY | ||
| Aesthetics_Sensation = 1 | | Aesthetics_Sensation = 1 | ||
| Aesthetics_Imagination = 1 | | Aesthetics_Imagination = 1 | ||
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'''The objective of My Street ABC is to give people a unique typographic perspective on their everyday urban environment by challenging them to find their own Street ABC. This experience transforms the way they perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults.''' | |||
Back in 2002 when Kjell van Ginkel was studying Graphic Design in the Netherlands he noticed that by looking at the streets in a different way, they were filled with unintended letters. He discovered them hiding in the shapes of street markings, fences and shadows among others. Soon, he started photographing these letters and completed his first street alphabet. | |||
The idea lingered in his mind ever since; in 2011 he made a different, more colorful, alphabet from the streets of Rio de Janeiro and in 2017 he used these letters to make an artistic intervention at the entrance of The School of Education from Unicamp in Brazil. It featured letters spelling out E-S-C-O-L-A (school), referring to his firm belief that the city is also a valuable educational space. | |||
In late 2018 he developed this concept further by publishing a “My Street ABC” book. It features a complete alphabet of letters found on streets from all over the world, and challenges people to find their own. We have found that My Street ABC has the unique power to transform the way people perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults. | |||
The next step was the soft-launch of the My Street ABC app (beta), which is still in development and targeted for an official release in late 2020. Using well-established gamification methods, the app motivates people to work in teams to complete their own local Street ABC’s. Depending on the user’s neighbourhood, city or country, the letters will have their own distinctive look. These letters can be shared, rated, and even located on a map through shared location data, giving us a globe-spanning database of these unique Street ABC’s | |||
[[File:My Street ABC 1.jpeg|500x500px]] | |||
[[File:My Street ABC 2.jpeg|500x500px]] | |||
[[File:My Street ABC 3.jpeg|500x500px]] | |||
[[File:My Street ABC 4.jpeg|500x500px]] | |||
[[File: | |||
<br /> | <br /> |
Latest revision as of 11:43, 10 November 2020
Author: |
Kjell van ginkel |
2020 | |
https://www.mystreetabc.com/about |
The objective of My Street ABC is to give people a unique typographic perspective on their everyday urban environment by challenging them to find their own Street ABC. This experience transforms the way they perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults.
Back in 2002 when Kjell van Ginkel was studying Graphic Design in the Netherlands he noticed that by looking at the streets in a different way, they were filled with unintended letters. He discovered them hiding in the shapes of street markings, fences and shadows among others. Soon, he started photographing these letters and completed his first street alphabet.
The idea lingered in his mind ever since; in 2011 he made a different, more colorful, alphabet from the streets of Rio de Janeiro and in 2017 he used these letters to make an artistic intervention at the entrance of The School of Education from Unicamp in Brazil. It featured letters spelling out E-S-C-O-L-A (school), referring to his firm belief that the city is also a valuable educational space.
In late 2018 he developed this concept further by publishing a “My Street ABC” book. It features a complete alphabet of letters found on streets from all over the world, and challenges people to find their own. We have found that My Street ABC has the unique power to transform the way people perceive their city, no matter if they’re small kids just learning their ABC’s or educated adults.
The next step was the soft-launch of the My Street ABC app (beta), which is still in development and targeted for an official release in late 2020. Using well-established gamification methods, the app motivates people to work in teams to complete their own local Street ABC’s. Depending on the user’s neighbourhood, city or country, the letters will have their own distinctive look. These letters can be shared, rated, and even located on a map through shared location data, giving us a globe-spanning database of these unique Street ABC’s
- Project
- Purpose Activation
- Purpose Collaborating
- Purpose Raise awareness
- Purpose Educate
- Mechanics Alternative reality
- Mechanics Role play
- Mechanics Rule based play
- Mechanics Location based
- Mechanics Simulations
- Mechanics Mapping
- Mechanics Geolocation
- Mechanics Hypothesis
- Mechanics Metagame
- Technology Tools Analoge Tangibles
- Technology Tools AR VR
- Technology Tools Audio Visual
- Technology Tools Data AI
- Technology Tools Data Collection Visualization
- Technology Tools Digital Interface
- Technology Tools Mobile
- Aesthetics Sensation
- Aesthetics Imagination
- Aesthetics Assemblage
- Aesthetics Physical activity construction
- Aesthetics Realism
- Scale Metropolitan
- Scale City
- Scale District
- Scale Neighbourhood
- Scale Street
- Scale Undefined
- Audience Community
- Audience Planning expert
- Audience Stakeholders
- Audience Policy Makers
- Scope Individual
- Scope Small group
- Scope Large group
- Scope Crowd
- Scope Pre-defined